HOW WE APPROACH
DESIGN PROBLEMS
The word "Design" gets thrown around a lot. To put it simply, design (in the digital space) is the process of making something — useful that also — looks great. Designing for the web and for
mobile applications is a blend of art and science. Designers at Paper Tiger are experienced and educated in best practices for usability, interaction, and aesthetic.
We closely follow trends in our industry and always aim to get ahead of them. Before we start a new design project, we ask and answer the following questions in a series of exercises that may include deliverables such as Wireframes, Outline,
and/or a Competitive Analysis.
Human Centered
WHO will be using the finished product?
Business Oriented
WHAT can we learn from your competitors?
Time Responsible
WHEN does the work need to be completed?
Gamification
HOW WILL THE DESIGN ENGAGE THE USER?
Solution Driven
WHY IS DESIGN NECESSARY?
Multi-Platform
where will users be viewing the work?
THINK
MAKE
ITERATE
MAKE
ITERATE
►Get In Touch
How We Collaborate With You.
Discover
Your needs and business objectives.
What are the goals for the project and how will we measure success?.
Show & Tell
Create, share, discuss, revise. Repeat.
Conversation and collaboration with our clients is the backbone of our output.
Sustain
Launching a project is often just the start.
Iterative site improvements, inbound marketing, and analytics to drive conversion.